Age and Gender reports therefore can be big difference makers. If you are running clothing store and 70% of your visitors are young women in the age bracket of 18-24, then, you need fresh collections as per latest fashion trends. Gender and age greatly influence buying behavior. Major focus areas under Audience are: Demographics Questions like ‘what is the age group of buyers’ and ‘how much are returning’ hold the key of product additions and marketing strategies. Let’s elaborate on each and metrics under them to gain a better understanding of your e-commerce’s performance: Audienceįor e-commerce portals, data related to audience is very important. To keep things simple, we – just like Google – have categorized the critical reports and metrics under categories namely: Google Analytics can generate so many data that website owners are sometimes overwhelmed with all of it. Here we go then! Critical Metrics for E-Commerce Analytics Ready to empower your e-commerce store with Analytics? NOTE: you don’t need multiple accounts to manage different sites.
#Report generation tools for data analysis code
Once the sign up process is complete, a screen requesting tracking code will appear.You'll need to add details like account name, site name, and site URL. Let’s begin by giving a quick idea of setting up Google Analytics account: I bring to you a detailed e-commerce Analytics guide that can be quickly scanned to learn about the most critical reports from store sales and performance point of view. Sure, there are beginner guides on e-commerce Analytics, but most are either too technical in nature or too lengthy. So, you can very well imagine what entrepreneurs who launch e-commerce stores with thousands of product pages go through while working with Analytics. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. Google Analytics can be mind-boggling, even if you are only managing a website of few pages.